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Cannabis License Database Adds California Scorecard

Cannabiz Media’s database has over 20,000 legal license holders conveniently stored for sales force management.

By Brad Weissberg/Nov. 19, 2017

Navigating the state-by-state licensing and operating procedures of cannabis enterprises has created a major headache for many companies trying to figure out what businesses are legit and who is flaunting the legal system. CannaBiz Media’s Marijuana Licensing Database was designed to bring order to that chaos.

The database currently lists 8352 cultivators, 3777 manufactures, 4778 dispensaries and 4952 retailers spread out over the U.S. states with both recreational and medical where legal licenses to open shop have been issued, as well as Puerto Rico and Canada.

Ed Keating along with Larry Schwartz founded CannaBiz Media in 2014 and went live with their database in 2016.

Ed Keating, cofounder, CannaBiz Media.

“We are a business-to-business database that tracks every legal license to every facet of the cannabis business chain,” said Keating, who comes from a publishing and compliance background. “Most industries benefit from having a good, solid business-to-business database of all the players. We didn’t see anyone else doing it and dove in and started compiling the information and now we have over 20,000 records.”

“We built this product for B-to-B companies that are trying to reach license holders for folks who need to have sales intelligence and stay competitive,” he said. “We have virtually every license in the United States in our database. We built this out as a CRM to help you reach who you want to reach.”

The database also includes maps that show where in a region cannabis business are located.

“We have people selling Greenhouses trying to get to the cultivators; we have people selling security services trying to get to manufacturers and dispensaries; we have some customers who use the product to do mapping to figure out where to open,” said Keating.

To be listed in the database is free, unlike consumer-oriented directories such as Weedmaps or Leafly. “We are strictly subscription based,” explained Keating. “To be listed a business must have a permit from the state, a regulatory agency, or a local jurisdiction.”

Keating said that Canna Biz Media checks with the regulators to make sure that a listing is accurate and up-to-date.

The service is sold by subscription. “We have users who are trying to reach the industry whether it be cultivators, manufactures, dispensary owners, and retails and we put all of their names right in front of the subscriber taking away hours and hours of legwork trying to figure out who to reach by themselves.”

Pricing works like this: a trial package costs $300 monthly; a startup package costs $3,600 yearly; a group package costs $5,000 yearly; and the enterprise package costs $10,000 yearly. All packages allow the subscriber to access all of the licenses in the database. The differences come in how many lists the user can create and how many emails the user can send.

Email addresses are blocked. Sending an email requires making a list and having Canna Media send your message to the list you’ve created. The trial package does not allow you to send any emails. The startup allows you to 2,000 a month. Group packages allow 5,000 emails a month. The enterprise package allows 25,000 emails a month. The same numbers apply to exporting the data.

The database also has the original license application that business filed to get their license.

Users can also create lists of data they want to be alerted to when changes to that list are made. “If a user wants to know that a new cultivator has opened in a certain area, we’ll send an alert,” said Keating.

Keating did not disclose the amount of subscribers but did say that “we’ve been growing quite a bit this year” and did not want disclose revenue growth or employee count.

The site contains a news section that follows recalls, application info and state rules.

New to the database is the California Scorecard, which shows which municipalities and cities allow cannabis business and which have placed bans. “There’s a lot of bans in California and if your sales force knows this they can target effectively.”